Executive coaching.
One-on-one coaching for founders and senior leaders. AI inside your actual work, and sharper calls on tools, workflows, and rollout.
15 min · Free · No prep
- For
- Founders and senior leaders
- Format
- 1-on-1, over video, inside your real tools
- Cadence
- 60-min sessions, weekly
- Horizon
- A plan for the next 90 days
Every session is a working session.
- BeforeWe review your materials and build the session agenda.
- In the sessionA live working session with a senior coach, on a real task from your week. You leave with it done.
- AfterWe write up the takeaways, so the next session picks up cleanly.
Example builds
- Inbox & calendar workflows
- Board and investor prep
- Tool and rollout decisions

Where it is already working.
Proper Hospitality
The daily 45-minute standup now runs three days a week: about eight person-hours back every week.Phase 01Read the case study Case 02Venture capitalTexas Venture Partners
The tools built in sessions are used daily, saving tens of hours every week.Phase 01 · Coaching for the COORead the case study Case 03CommunicationsAutumn Communications
Their conversations about AI became more informed, collaborative, and actionable.Phases 01 to 03Read the case studyGood to know.
Q.01What's the difference between team training and executive coaching?
Team training is designed for groups of 3 to 10 moving together, ideal when you want your leadership team building AI habits at the same pace. Executive coaching is 1-on-1, built entirely around your role, tools, and weekly work. Most executives start 1-on-1. Teams often follow.
Q.02How long before we see results?
Most clients identify at least one high-value workflow in the first session. Measurable time recovery, real hours back per week, typically shows up within 3 to 4 sessions. The goal is a new habit after the first few weeks.
Q.03How is an engagement priced?
Coaching is sold two ways: single 60-minute working sessions, or multi-session packages that carry a lower per-session rate. Team training and workflow builds are scoped per engagement and quoted in writing. We share current rates on the intro call, once we know which track fits your role.
See if Arcforma fits your week.
We’ll talk through your role and where AI should be doing more for you.
Book intro call- The call
15 minutes with a senior coach. Free. No prep needed.
- Afterwards
A recommendation you can act on.
- Or write to us