Make AI stick.

We coach your leaders, train your teams, and build your workflows, so AI does the repeatable work and your people do the work that counts.

Proper Hospitality Texas Venture Partners Kelly Wearstler Autumn Communications The Kor Group KJ Travel

and 20+ others

Where AI becomes how the work gets done.

Four isometric bars growing from left to right
0Executives and teams coached inside real work
0Working sessions run hands-on, not as lectures
0Companies trusting us with their workflows
0Returned per week when the right workflow clicks

Four ways in. We start with your leaders, then build where AI pays off most.

A single torus with an open centre

Executive coaching.

One-on-one coaching for founders and senior leaders. AI inside your actual work, and sharper calls on tools, workflows, and rollout.

Inbox & calendar workflowsBoard and investor prepTool and rollout decisions
“We brought Arcforma in to get our team fluent in Claude Cowork and Code, and they delivered. They’ve since forward deployed with our marketing team, working alongside them day to day to find and build the automations that save the most time.”
Mike Thomas Chief of Staff, Proper Hospitality
An isometric cube dissolving into pixels
An irregular cascade of squares, alternating solid and open

We do not add complexity to the stack.

We are not another tool to buy. We use AI to connect the tools you already run. The work your team repeats between these systems is exactly the work we automate, inside them, not around them.

Asana Linear Airtable Zoom Notion HubSpot Google Drive Slack Google Calendar Granola Gmail Stripe

Where it is already working. Real operators, real hours returned.

Executive coaching Leadership training Embedded: marketing

Trained around 30 people across six cohorts in Claude Cowork and Code, then forward deployed with the marketing team to find and build the automations that save the most time.

What we built
  • A communications agent that keeps stakeholders current on campaign progress
  • Subtasks auto-populated in their PM system by campaign type
  • A marketing command center: analytics and competitor benchmarking in one queryable place
The result Daily standups went from 45 minutes a day to once a week.
Read the full story →
“Every session ran on our actual workflows, not generic examples. At this point they feel less like a vendor and more like part of the team.” Mike Thomas · Chief of Staff, Proper Hospitality
Operating partner Workflow mapping AI-native build

Started with one-on-one coaching for the COO, then brought in the whole team within weeks: building the workflows the firm now runs on, and automating them so they hold up at scale.

What we built
  • The fund's operating system, rebuilt AI-native
  • Per-role workflows co-built with every member of the team
  • Automations that keep the daily work running at scale
The result The tools built in sessions are used daily, saving tens of hours every week.
“If it wasn't for Arcforma, becoming an ‘AI-first fund’ would have remained an orphaned line on my to-do list.” Tal Shmueli · Partner & COO, Texas Venture Partners
C-suite coaching Process & stack mapping Agents & automations

Worked with the C-suite to map the firm's processes and entire tech stack, then built agents and automations on top of the workflows and connectors we identified.

What we built
  • A working map of the firm's processes and full tech stack
  • Agents and automations built on the connectors they already run
  • A scoped engineering build: their CRM as an AI-queryable operating system
The result AI conversations went from overwhelming to informed, collaborative, and actionable.
“They took the time to understand our business and helped us identify practical ways to use AI that aligned with how we already work.” Shelley Reinstein · CEO, Autumn Communications

Sharp companies are sitting on real AI upside.

Before
After Arcforma

One or two power users carry the whole organization.

Teams build common habits, language, and standards.

AI shows up in side tasks, not core workflows.

High-value workflows are scoped, shipped, and owned.

Executives get anecdotes instead of operating leverage.

Proof moves from excitement to time returned.

Your people are the differentiator.

The models are the same for everyone. What compounds is human. We make AI take the repeatable work so your sharpest people spend their hours on the work only they can do.

JudgmentThe calls that only experience can make.
TasteKnowing what good looks like, and holding the bar there.
ContextThe history behind every client, decision, and deal.
RelationshipsTrust built across the table, year after year.

After the intro call. Three steps, then a recommendation.

Concentric rotated squares narrowing to a solid centre
Step 1

We look at where AI is already showing up and where it is still not helping enough.

Step 2

We identify whether the best next move is coaching, training, or a workflow build.

Step 3

If there is a fit, we recommend the lightest engagement that creates real change.

A diamond in four quadrants, two solid and two halftone

Not a company. Still want the fluency.

The same coaching, run one-on-one for operators and founders outside a company engagement.

See individual coaching

Not ready for a call? Find out where AI pays off first.

A short self-serve assessment of your workflows. No email required to see your results.

Take the AI assessment

Good to know.

How is Arcforma different from generic AI training?

Arcforma does not stop at training. We help leaders and teams learn the tools inside their real work, then identify where a workflow should be redesigned or implemented more deeply, and build it with them.

Does this replace people?

No, it re-weights them. AI absorbs the repeatable work: the reformatting, the first drafts, the status reporting. What's left is judgment, taste, and relationships, and those get more valuable as everything else gets automated. That's the muscle we build.

What's the difference between team training and executive coaching?

Team training is designed for groups of 3 to 10 moving together, ideal when you want your leadership team building AI habits at the same pace. Executive coaching is 1-on-1, built entirely around your role, tools, and weekly work. Most executives start 1-on-1. Teams often follow.

Bring us the workflow your team is tired of repeating.

Tell us what is manual, repetitive, and taking senior time. We will tell you honestly whether it is worth improving and whether Arcforma is the right team to help.

Book intro call 15 minutes. Free. No prep needed.