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Make AI stick.

We coach your leaders, train your teams, and build your workflows, so AI does the repeatable work and your people do the work that counts.

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Operating // Leverage
Operating // LeverageWhere AI becomes how the work gets done
The Arcforma team progress viewThe Arcforma client dashboard
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Trusted by 15+ companies including

Proper HospitalityKelly WearstlerThe Kor GroupAutumn CommunicationsTexas Venture PartnersKJ TravelAmerican Ventures
50+Executives and teams coached inside real work.
150+Working sessions run hands-on, not as lectures.
10hReturned per week when the right workflow clicks.
4Ways in: coach, train, embed, and build.

Sharp, high-performing companies are sitting on real AI upside.

Before

Siloed use and scattered experiments.

  • One or two power users carry the whole organization.
  • AI shows up in side tasks, not core workflows.
  • Teams cannot tell which use cases are worth scaling.
  • Executives get anecdotes instead of operating leverage.
After Arcforma

Shared fluency and measurable workflows.

  • Leaders learn AI inside their real weekly work.
  • Teams build common habits, language, and standards.
  • High-value workflows are scoped, shipped, and owned.
  • Proof moves from excitement to time returned.
“We brought Arcforma in to get our team fluent in Claude Cowork and Code, and they delivered. They’ve since forward deployed with our marketing team, working alongside them day to day to find and build the automations that save the most time.”
Mike ThomasChief of Staff, Proper Hospitality

What we do.

End-to-end AI fluency and implementation. We start with your leaders, then build with the teams where AI pays off most.

Executive coaching.

One-on-one coaching for founders and senior leaders. AI inside your actual work, and sharper calls on tools, workflows, and rollout.

Inbox & calendar workflows · Board and investor prep · Tool and rollout decisions
About 1-on-1 coaching

Team training.

Workshops that onboard teams onto the tools you already pay for, co-building the workflows that make new habits stick.

Shared prompt & skill libraries · Meeting-notes standards · First automations co-built live
About team programs

Forward deployed workflow builds.

We embed inside your team, map the manual bottlenecks, and co-build automations in the systems you already run. This is where the deepest returns live.

Request routing · Due-date logic · Subtask generation · Status notifications

Larger engineering projects.

Custom tooling and bespoke software for opportunities bigger than a quick automation, built properly and handed off.

Intake pipelines · Internal dashboards · Document generation · System integrations
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Why it matters

Your people are the differentiator.

The models are the same for everyone. What compounds is human.

We make AI take the repeatable work so your sharpest people spend their hours on the work only they can do.

JudgmentThe calls that only experience can make.
TasteKnowing what good looks like, and holding the bar there.
ContextThe history behind every client, decision, and deal.
RelationshipsTrust built across the table, year after year.
Who we work with

Sharp, high-performing companies that are not naturally technical, but sit on real AI upside: manual workflows, knowledge trapped in people, and hours to win back every week.

HospitalityConsumer brandsCreative & design studiosIn-house marketing teamsVenture capitalFamily officesReal estate developmentTeams inside larger companies
Selected work

Where it's already working.

Real operators, real workflows, real hours returned. This is what fluency looks like once it's running.

Hospitality
HospitalityEmbedded with the corporate marketing team: daily standups went from 45 minutes a day to once a week
Design & Lifestyle Brand
Design & Lifestyle BrandOne brand-voice hub every piece of copy starts from, plus sales reporting and invoice drafts
Venture Capital
Venture CapitalAn AI-native operating layer across deal intake, decision memos, CRM updates, and reply drafting
Private Credit Fund
Private Credit FundOne intake form into a full loan pack, near-instantly. About 2 to 3 hours a week back
Professional Services
Professional ServicesBoard prep and weekly readouts, drafted before the meeting
How we build

We do not add complexity to the stack.

We are not another tool to buy. We use AI to connect the tools you already run.

The work your team repeats between these systems is exactly the work we automate, inside them, not around them.

Asana
Linear
Airtable
Zoom
Notion
HubSpot
Google Drive
Slack
Google Calendar
Granola
Gmail
Stripe

and whatever else your team already runs

What we actually build.

Real systems from real engagements: built inside the tools you already run, and handed off so your team owns and iterates on them.

Intake and triage agents

Inbound requests, decks, and forms read on arrival, scored against your criteria, routed to an owner, and answered in draft.

Common uses: marketing request queues, inbound deal decks, client onboarding forms.
Case studies

Three engagements, end to end.

Proper Hospitality
Executive coachingLeadership trainingEmbedded: marketing

Trained around 30 people across six cohorts in Claude Cowork and Code, through group sessions and one-on-one coaching, then forward deployed with the marketing team to find and build the automations that save the most time.

What we built
  • A communications agent that keeps stakeholders current on campaign progress
  • Subtasks auto-populated in their PM system by campaign type
  • A marketing command center: analytics and competitor benchmarking in one queryable place
The result
Daily standups went from 45 minutes a day to once a week.
“Every session ran on our actual workflows, not generic examples. At this point they feel less like a vendor and more like part of the team.”
Mike Thomas · Chief of Staff, Proper Hospitality
01 / 03
Founders
FoundersMaya Glenn & Oliver Korzen
Founder-led

Coaches who build.
Builders who coach.

We sit inside your team, learn how the work actually gets done, find the expensive bottleneck, and build the fix in the tools you already run.

Everything we build is documented and handed off. Your team owns the system, understands it, and can extend it without us.

What happens after the intro call.

01

We look at where AI is already showing up and where it is still not helping enough.

02

We identify whether the best next move is coaching, training, or a workflow build.

03

If there is a fit, we recommend the lightest engagement that creates real change.

Common questions

Good to know.

The questions executives and teams ask before they start.

Ready when you are

Bring us the workflow your team is tired of repeating.

Tell us what is manual, repetitive, and taking senior time. We will tell you honestly whether it is worth improving and whether Arcforma is the right team to help.

Book intro call15 minutes. Free. No prep needed.