Question 1

How is Arcforma different from generic AI training?

Accepted Answer

Arcforma does not stop at training. We help leaders and teams learn the tools inside their real work, then identify where a workflow should be redesigned or implemented more deeply, and build it with them.

Question 2

Does this replace people?

Accepted Answer

No, it re-weights them. AI absorbs the repeatable work: the reformatting, the first drafts, the status reporting. What's left is judgment, taste, and relationships, and those get more valuable as everything else gets automated. That's the muscle we build.

Question 3

What's the difference between team training and executive coaching?

Accepted Answer

Team training is designed for groups of 3 to 10 moving together, ideal when you want your leadership team building AI habits at the same pace. Executive coaching is 1-on-1, built entirely around your role, tools, and weekly work. Most executives start 1-on-1. Teams often follow.

Question 4

How is this different from just using ChatGPT on my own?

Accepted Answer

Access isn't the gap. Practice is. Most executives open an AI tool, ask a generic question, get a mediocre answer, and move on. Arcforma coaches you on your actual workflows: the reports you write, the decisions you make, the meetings you prep for. The result is fluency, not occasional use.

Question 5

How long before we see results?

Accepted Answer

Most clients identify at least one high-value workflow in the first session. Measurable time recovery, real hours back per week, typically shows up within 3 to 4 sessions. The goal isn't a transformation at the end of a program. It's a new habit after the first few weeks.

Question 6

What does a build engagement actually produce?

Accepted Answer

A build is a fixed-scope project, typically 6 to 10 weeks, that ends with a working AI workflow integrated into your existing tools. Every build ends with a handoff and training so your team can run it independently.

Question 7

Do you replace our existing systems?

Accepted Answer

Usually no. Arcforma typically works by integrating and simplifying the systems a team already uses, rather than asking them to adopt a whole new stack.

Question 8

What kinds of teams benefit most?

Accepted Answer

Arcforma works especially well with smart, high-context teams that are not always default tech companies, but that have expensive manual workflows, fragmented knowledge, and strong upside from becoming more AI-native.

Question 9

Do you offer 1-on-1 Claude coaching?

Accepted Answer

Yes. Arcforma's core individual offering is weekly 1-on-1 Claude coaching: working sessions with a senior coach covering Claude, Claude Cowork, Claude Code, and Claude for Excel, built around your actual role and the work on your desk. Sessions are $300, or $260 per session in packages.

Question 10

Do you train teams on Claude Cowork and Claude Code?

Accepted Answer

Yes. Arcforma runs cohort-based Claude training for leadership teams and departments, covering Claude, Cowork, and Claude Code inside the team's real workflows, then builds the automations that make adoption stick. Proper Hospitality brought Arcforma in to get their team fluent in Claude Cowork and Code.

Question 11

Do you work with companies outside Austin?

Accepted Answer

Yes. All coaching and training is available remotely. We work with executives and teams across the US.

Arcforma is an applied AI firm.

Three ways in.

1-on-1 Claude coaching

Claude training for teams

Workflow builds

Founded by practitioners.

Maya Glenn

Oliver Korzen

The plain facts.

Talk to the people who’d coach you.