How is Arcforma different from generic AI training?

Arcforma does not stop at training. We help leaders and teams learn the tools inside their real work, then identify where a workflow should be redesigned or implemented more deeply, and build it with them.

Does this replace people?

No, it re-weights them. AI absorbs the repeatable work: the reformatting, the first drafts, the status reporting. What's left is judgment, taste, and relationships, and those get more valuable as everything else gets automated. That's the muscle we build.

What's the difference between team training and executive coaching?

Team training is designed for groups of 3 to 10 moving together, ideal when you want your leadership team building AI habits at the same pace. Executive coaching is 1-on-1, built entirely around your role, tools, and weekly work. Most executives start 1-on-1. Teams often follow.

How is this different from just using ChatGPT on my own?

Access isn't the gap. Practice is. Most executives open an AI tool, ask a generic question, get a mediocre answer, and move on. Arcforma coaches you on your actual workflows: the reports you write, the decisions you make, the meetings you prep for. The result is fluency, not occasional use.

How long before we see results?

Most clients identify at least one high-value workflow in the first session. Measurable time recovery, real hours back per week, typically shows up within 3 to 4 sessions. The goal isn't a transformation at the end of a program. It's a new habit after the first few weeks.

What does a build engagement actually produce?

A build is a fixed-scope project, typically 6 to 10 weeks, that ends with a working AI workflow integrated into your existing tools. Every build ends with a handoff and training so your team can run it independently.

Do you replace our existing systems?

Usually no. Arcforma typically works by integrating and simplifying the systems a team already uses, rather than asking them to adopt a whole new stack.

What kinds of teams benefit most?

Arcforma works especially well with smart, high-context teams that are not always default tech companies, but that have expensive manual workflows, fragmented knowledge, and strong upside from becoming more AI-native.

Do you offer 1-on-1 Claude coaching?

Yes. Arcforma's core individual offering is weekly 1-on-1 Claude coaching: working sessions with a senior coach covering Claude, Claude Cowork, Claude Code, and Claude for Excel, built around your actual role and the work on your desk. Sessions are $300, or $260 per session in packages.

Do you train teams on Claude Cowork and Claude Code?

Yes. Arcforma runs cohort-based Claude training for leadership teams and departments, covering Claude, Cowork, and Claude Code inside the team's real workflows, then builds the automations that make adoption stick. Proper Hospitality brought Arcforma in to get their team fluent in Claude Cowork and Code.

Do you work with companies outside Austin?

Yes. All coaching and training is available remotely. We work with executives and teams across the US.

Case study · Hospitality operations

How Proper Hospitality made AI part of daily operations.

Thirty people trained across six cohorts on Claude Cowork and Claude Code, then forward-deployed automation with the marketing team. The headline result: daily standups went from 45 minutes a day to once a week.

30people trained

6cohorts

45 min → 1x/wkdaily standups

The engagement

Fluency first, then forward-deployed.

Proper Hospitality, the group behind the Proper hotel brand, brought Arcforma in to get its team genuinely fluent in Claude Cowork and Claude Code. We trained around 30 people across six cohorts, through group sessions and one-on-one coaching, all of it inside their real work rather than generic examples.

Then we went a step further: forward-deploying with the marketing team, working alongside them day to day to find and build the automations that save the most time.

What we built together

Automations the team runs on.

A communications agent

Keeps stakeholders current on campaign progress automatically, instead of someone assembling updates by hand.

Auto-populated subtasks

Campaign subtasks created in their project management system by campaign type, so no launch starts from a blank board.

A marketing command center

Analytics and competitor benchmarking pulled into one queryable place, so questions get answered in minutes instead of meetings.

“Every session ran on our actual workflows, not generic examples. At this point they feel less like a vendor and more like part of the team.”

Mike ThomasChief of Staff, Proper Hospitality

Run an ops-heavy team?

Hospitality runs on recurring work. So does AI.

Standups, campaign launches, stakeholder updates, reporting: the work that repeats is the work AI does best. A free 15-minute intro call is enough to find where it starts for your team.

Book an intro call See team training