Case studiesCase 01 · Hospitality
Proper Hospitality: The daily 45‑minute standup now runs three days a week: about eight person‑hours back every week.
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15 min · Free · No prep
- Client
- The group behind the Proper hotel brand
- Trained
- Around 30 people across six cohorts
- Tools
- Claude Cowork and Code
- Embedded
- With the marketing team
§01Case fileThree phases
Engagement arc
- Executive coaching
- Leadership training
- Embedded with marketing
What we built
- A communications agent that keeps stakeholders current on campaign progress
- Subtasks auto-populated in their PM system by campaign type
- A marketing command center: analytics and competitor benchmarking in one queryable place
“Every session ran on our actual workflows, not generic examples. At this point they feel less like a vendor and more like part of the team.”
Mike ThomasChief of Staff, Proper Hospitality
§02Services usedThree offerings
Services used
§03Intro call15 min · Free · No prep
Bring us the workflow your team is tired of repeating.
Tell us what is manual, repetitive, and taking senior time. We will tell you honestly whether it is worth improving and whether Arcforma is the right team to help.
Book intro call- The call
15 minutes with a senior coach. Free. No prep needed.
- Afterwards
A recommendation you can act on.
- Or write to us